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The twins Dean and Dan Caten have been working in the international fashion business since 1984, but in 1991, they chose Italy as their base and started collaborating with already established major fashion firms. The mixture of irreverent Canadian genius and refined Italian tailoring, combined with attention to detail, are the foundation of today's Dsquared2 philosophy, which has given life to a unique concept of alternative luxury. Dsquared2 collections have conquered the world with its "jean universe" fashion style that has swept all the leading brands in this field, and also by the chic-sophisticated style that manages to keep the sexy provocateur feature which is always distinctive on their creative essence.